Hello there! I'm Roy, a UK-based freelance UI UX Designer helping early-stage startups, founders, and agencies bring their digital visions to life.
My design studio, Awwesome, is all about humility, growth and collaboration.
I use a system approach to iterate on designs, reuse components, maintain consistency and reduce the gap between design and code.
Superhog
In the Resolutions Centre project, I managed multiple roles, from interviewing stakeholders to designing user flows and UI, ensuring our approach was user-centric.
I led the introduction of Tailwind UI to enhance our design efficiency. I coded the interfaces and collaborated with developers for integration, significantly boosting our productivity and product scalability.
Superhog
Led market and competitor research for the ID Verification project, collaboratively scoped with the tech team to align our strategy and goals.
Designed and implemented UI in Figma, converted to HTML and Tailwind CSS. Worked with developers for integration and conducted testing across multiple browsers and real mobile devices.
Superhog
Explored new design concepts for our marketing website by researching market trends and collaborating closely with a marketer.
Although these designs were unused, they provided a unique visual edge over our competitors.
Jump
Worked alongside the Head of Product to conduct market research and design user flows, UI, and prototypes for our e-commerce app focused on collectibles.
Developed multiple screens exploring user interaction complexities with web3 elements. Although the project remains unfinished, our foundational work sets the stage for future development.
Artium
Led the redesign of the marketing website to better align with client expectations, creating varied concepts that truly reflect our target audience.
Teamed up with two designers to iterate quickly on the designs, ensuring we met the approval deadline with a refreshed and relevant visual strategy.